We live in a digital age and marketers are falling over themselves to chase that cutting edge channel that will deliver them new audiences. But in the rush, one can forget the simple old tech established channels that deliver results. A great example of this is local community based magazines. These magazines allow the marketer […]
Read moreFor many the world of marketing is about producing an advert, a website, a brochure or an email blast. The reality is that although these are tactics delivered by marketers, the real skill of marketing, and the huge success that this can deliver to an organisation, lies in developing a clear marketing strategy. With pressures on those […]
Read moreIn the age of the internet and austerity the fashion of today for many organisations is to buy cheaper. Buy it cheap buy it twice. Cutting costs and improving efficiency are laudable business aims, but organisations need to be careful to understand the difference between buying cheaper and attaining the best value. Dissipating your brand […]
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