Marketing departments the world over have cottoned on to the fact that ‘green’ sells. Just as a company always supplies ‘quality’ goods and services, companies the world over are now all ‘green’. So how do you know the company you are buying printing services from provides these in a ‘sustainable’ manner? Q: Does the company […]
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‘Green’ products are sold as an ethical choice and, because they have added value, often attract a price premium. Businesses create the idea that a ‘green’ product offers more than the standard version of this product. Therefore there must be a charge for this additional offering. In many cases there is no additional cost base […]
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Carbon Offsetting – as a environmentally conscious business, you will either love it or hate it. To borrow a question posed in a recent editorial feature in PrintWeek Magazine, is it cheque book environmentalism, or a legitimate means to achieving carbon reduction targets? To cut to the core of it, Carbon Offsetting won’t solve our climate problems. […]
Read more‘Choice editing’ is the phrase used by the Sustainable Development Commission (http://www.sd-commission.org.uk/pages/you-are-what-you-sell.html) to describe how retailers restrict choice to consumers by only supplying environmentally sound goods. An example of this is with fridges, since it is argued that it is very difficult to buy a fridge that is not got a very high energy label because […]
Read moreFor organisations of all sizes, an economic recession usually results is a call for reduced prices by the customer/consumer. Reduced pricing leads to lower margins , lower profits and less investment. The end of this cycle can be the decline of the organisation and, possibly, its ultimate demise. But not all organisations seem to suffer […]
Read moreI was at a weekend course in digital marketing recently and the group were talking about various digital marketing communication tools. When the subject of email marketing came up I looked at my course notes and it stated: ‘one of the cheapest and easy to measure methods of communication’. However, the feeling in the room […]
Read moreAs someone with a fair knowledge of the printing sector, I remember being approached at a networking event by an SME business owner who knew my background. ‘Look at this’ he said, and proudly delivered in front of my eyes his new box of business cards. ‘£5 for 100!!’ he beamed at me, delighted with the bargain […]
Read moreWe live in a digital age and marketers are falling over themselves to chase that cutting edge channel that will deliver them new audiences. But in the rush, one can forget the simple old tech established channels that deliver results. A great example of this is local community based magazines. These magazines allow the marketer […]
Read moreProofing is a crucial stage in the printing production cycle. It is important that you understand how this process works, what your options are and what are the implications of signing off a proof ready for print production. Whilst every effort is made to ensure that the document is prepared correctly, ultimate responsibility for ensuring […]
Read moreWe often get asked about different methods of binding magazines and books using alternative methods than saddle stitching. Here are a few of the more common alternatives. Perfect binding Perfect binding puts all the pages or signatures together, roughens and flattens the edge and then a flexible adhesive attaches the paper cover to the spine. Paperback novels […]
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